Bibliografía

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• Heredero de Pablos Heredero, Carmen; López Hermoso Agius,José Joaquín; Martín-Romo Romero, Santiago; Medina Salgado, Sonia. 2019. Organización y transformación de los sistemas de información en la empresa.
• Hofacker, C. (2018. Digital Marketing: Communicating, Selling and Connecting, Edward Elgar Publishing Ltd.
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• Kroenke, D.M. and Boyle, R.J. 2017. Experiencing MIS, Pearson.
• Laudon, K. and Laudon, J.P. 2019. Management Information Systems, 15ed. Pearson.
• Rainer, R. K. y Prince, B. 2018. Introduction to Information Systems. Wiley.
• Ryan, D., y Jones, C. 2009. Understanding digital marketing: Marketing strategies for engaging the digital generation. Kogan Page.
• Severance, R., Blumenberg, S. and Hauser, E. (2016) Python for Everybody: Exploring Data in Python 3.
• Shapiro, Carl., and Hal R. Varian. 1999. Information Rules : A Strategic Guide to the Network Economy. Harvard Business School Press.